Murals Inc. Agency

Murals Inc. Foundation values cultural entrepreneurship and therefore aims to create more independence from government subsidies. In order to support the artistic activities of Murals Inc. Foundation, both inside and outside its exhibition space, Murals Inc. Agency was founded. Murals Inc. Agency is a productionhouse for contemporary murals and realizes commissioned art works for clients, both private and business.

Murals Inc. Agency is specialized in the organization, coordination, and execution of wall paintings. With extensive knowledge of mural art, we work with a wide network of artists from diverse backgrounds — from street painters to established muralists, and everything in between. This breadth allows us to advise on and select the artist best suited to the specific location, context, and project brief.

We combine artistic vision with practical production skills, ensuring that each mural is realized smoothly from concept to completion. We bridge creativity and craftsmanship while safeguarding quality, safety, and professionalism throughout the entire process.

Our responsibilities include:

— Developing and safeguarding the creative vision.
— Advising on and selecting the most suitable artist for the location and project requirements.
— Budgeting and financial planning.
— Managing teams and collaborating with artists, designers, architects, and technicians.
— Coordinating logistics, site preparation, and production processes.
— Advising on technical feasibility, material choices, and long-term durability.
— Overseeing permits, safety procedures, and stakeholder communication.
— Fundraising and applying for grants (for non-commercial projects).
— Communicating and promoting the project.

As a production house, we ensure that every mural — whether artistic, illustrative, monumental, or site-specific — is executed with precision, professionalism, and respect for both the architecture and its surrounding environment.

Our Team

The project is being carried out by the Murals Inc. Agency team, led and coordinated by our Creative Producer Jelmer Noordeman. For each assignment, we assemble a dedicated team tailored to the artistic, technical, and spatial requirements of the project.

From our extensive pool of collaborating artists, we carefully select those whose skills, style, and experience best align with the specific needs of the work. This ensures that every mural benefits from both the right creative voice and the right technical expertise.

Below, we introduce the artists involved in this project — each bringing their own distinctive strengths, background, and craftsmanship to the realization of the mural.